The Federation of Uganda's Football
Association (FUFA) has partnered with Harris International's leading energy
drink brand, Rock Boom, to enhance the annual FUFA Drum Competition.
The FUFA inter-provinces
competition is scheduled to return to action in May 2023, five months after the
previous edition ended in January.
The one-year partnership
between FUFA and Rock Boom will see the energy drink brand inject at least UGX
120 million into the tournament, which draws sixteen provinces from across
Uganda.
During a media briefing held
at Harris International's headquarters in Kawempe, Rogers Byamukama, the
competition's organizer, stated that the funds would be used to improve
players' allowances, facilitate transport for the players, and cover medical
expenses for the teams.
Mahmoud Sebline, Harris'
Sales and Marketing Operations Manager, stated that they are pleased to be part
of the talent development strategy throughout the country.
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